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Basic Business Skills (for visual artists) Workshop

April 28 @ 10:00 am - 12:00 pm


Basic Business Skills (for visual artists)
Hosted in partnership with the Center for Art and Social Engagement at University of Houston
led by Taft McWhorter

@ University of Houston, Fine Arts Building RM 110
Friday, April 28, 2017 // 10:00am to Noon

Do you make artwork but have trouble knowing what to do with it afterward? Are you interested in selling you artwork but you don’t quite know how to put it on the market? Join Fresh Arts and successful full-time artist Taft McWhorter to learn practical tips on how to move art-making out of the corners of your life, and safely put it front and center. Taft will help you create realistic timelines and budgets, give you insight into building a collector base, and discuss real world ways to begin building a sustainable career as an independent visual artist.

* Negotiating the sale
* Marketing basics
* Portfolio presentation basics
* Collector cultivation & Networking
* Submitting to galleries
* Gallery representation
* Exhibiting & Pricing your work

NOTE: Though this workshop is primarily geared to visual artists, the advice is useful for almost any creative person looking to improve their professional practice.

REGISTER HERE: https://www.fresharts.org/content/registration-2017-basic-business-skills

Early registration: (ends Thurs., April 27 at 4pm)
$5/Fresh Arts members and UH students**
$10/general admission
**If you are having difficulty receiving your discount, please email: angela@fresharts.org

Late registration: (after 4pm, Thurs., April 27 or at the door)
$10/Fresh Arts members and UH students
$20/general admission

Want 50% off all of Fresh Arts workshops + events and access to other local discounts and members’ only opportunities?
Become a Fresh Arts member! https://www.fresharts.org/content/artist-membership

For more information about becoming a Fresh Arts member, visit our Membership page: https://www.fresharts.org/content/artist-membership.

University of Houston campus
Fine Arts bldg (near the Blaffer Museum), Room 110
4173 Elgin Street. Houston, TX 77004

Take entrance #16 off Cullen Blvd or entrance #18 off Elgin.

**There is a fee to park. Please allow ample time for parking.

Taft McWhorter has been selling his contemporary art in Houston for over nine years, amassing a dedicated group of over 400 local and international collectors. His work is displayed in many private and public collections, including fine restaurants and corporate settings. McWhorter has a private studio at Winter Street Studios located in the Washington Arts District of Houston and is represented by Ariodante Gallery in New Orleans, Esperson Gallery in Houston, and Evan Lurie Gallery in Indianapolis.

Located inside the Washington Avenue Arts District, Fresh Arts is a 501(c)3 organization dedicated to strengthening the sustainability and vibrancy of Houston’s arts sector by bolstering the capacity and professional practice of artists and arts organizations and enhancing the public’s engagement with the arts.
Fresh Arts is committed to the growth of a thriving, innovative, and diverse arts sector in Houston and towards that end, provides programming and services in the arenas of professional development training, resource aggregation, showcasing, community building, and audience development. We are a help-desk and small business development center, as well as an advocate, intermediary, and support network for Houston’s creative community.


April 28
10:00 am - 12:00 pm



University of Houston, Fine Arts Building RM 110